Q4) Who would be the audience for your media product and why?

Whilst in the planning stage for the project we had to decide what our core and wider audience would be. We researched audiences and what type of audiences liked what, such as teenage girls liking rom-coms and younger children liking cartoons. We looked into also how age and gender can affect what an audience chooses to watch. For example the elderly are most likely to watch old classic films from their time, and less likely to watch horror films as when they were younger there weren’t many horror films around. Youths will tend to watch big blockbusters that are very modern with many special effects such as Transformers or fun family films like Night at the Museum. Young adults to middle aged people might prefer dramas with an enigma or disruptions which enable you to think. Gender also effects what an audience might choose. Girls may prefer romantic-comedies while it is shown that genres where as boys may be more inclined to watch action films. People’s hobbies can also affect the films they watch, like art students may be more inclined to watch independent quirky films, but other students may prefer mainstream films.

Age- We decided that because our film is quite serious, with adult themes we made our film certificate 15. Our core audience is mostly students ages 18-25
Our secondary, wider audience is people ages 16-40 as we believe anyone who enjoys the horror/thriller genre will enjoy our film. Younger children would not enjoy our film as it has themes of death and rape; this is why elderly people may not like it either.

Gender- Our film is not gender specific in its audience

Nationality- Our film will be most enjoyed by British as they can relate to the film.

Lifestyle- The people who will want to watch our film are well educated, and will enjoy the complexities and enigmas of our plots. This is why we are targeting students as our audience. They are young and insightful and will enjoy our quirky camera style, as well as the plot about the internet. Their tastes in media will be similar to that of our film-films that keep you on the edge of your seat. We appeal to the audience expectations; they expect to be scared, to jump and to have to try and piece together the storyline.